More Confidence. More Time Freedom. Get Your Business Working For you!

Yarnisha Lamb, Entrepreneur and local store marketing Business Coach

As a marketing coach and advisor, specializing in trades and public sector operations, Yarnisha  has provided hands-on scaling expertise as guerrilla marketing coach for franchisees specializes in driving local, low-cost, high-impact campaigns to boost sales without heavy reliance on national advertising, which provides,7-step plans and 100+ weapons to increase profitability. Coaches like our CEO Mario Lee of (Crossroads marketing for beginners) help franchisees, particularly veterans,, and investors, execute unique, localized strategies. 

Key Aspects of Franchisee Guerrilla Marketing Coaching:
  • Action-Oriented Planning: Focuses on creating a 7-step, actionable marketing plan to boost profits.
  • Low-Cost Weapons: Utilizes cost-effective, high-impact techniques, including digital, local partnerships, and community involvement to build brand awareness, as highlighted.
  • Hyperlocal Focus: Tailors marketing to specific, local audiences to stand out from competitors, 
  • Specialized Coaching: Professionals such as those at the Guerrilla Group and Guerrilla Franchising provide tailored guidance to improve performance. 
Our coaches work with franchisees to create a “local store marketing” plan that ensures they are not just relying on the franchisor’s national efforts. 

Professional Background

Rooted in a family business operated by Yarnisha, she gained early insider knowledge of the trades industry, starting with childhood tasks like answering service calls. This foundation evolved into a highly qualified franchisee community marketing coach for positioning and growth.

Approach to Scaling

Trades and public sector firms often struggle with disorganization, inconsistent procedures, and reactive strategies, hindering growth and profitability.

Yarnisha’s solution: A disciplined framework emphasizing intentional strategy, procedures, communication, implementation, and documentation—aligned with our firm’s proven methodologies. Strategy and discipline aren’t confined to a standard workweek; they’re a living art and mindset for long-term success.

She always “has a plan and ready for strategic growth, let’s connect to unlock your company’s full potential.

Be a more confident business builder.

Testimonials

“Yarnisha asked the right questions to help me focus & prioritize what’s important. She helped guide me to surround myself with people & tasks that were good for me & my goals, while eliminating the energy involved in tasks and relationships that were not. Her coaching helped me overcome my fears and build the foundation for growth and success

Rice, Entrepreneur

“We needed to streamline our vision for marketing and future expansion. Yarnisha was highly effective at getting us to focus on potential areas of growth & to develop the message we need to relay to future clients. Our work with Yarnisha made big impact in a short time.”

Tera

“Our sales increased by35 % in the first three months of working with Jason and implementing his strategies.”

Amy, Small Business Owner

“Helping people get in touch with their greatest assets and igniting the passion to make things happen in their lives is Joseph Davis unique gift to the world. And Yarnisha’s energy and enthusiasm are contagious and after a session with her you will feel re-energized with your mission. She knows how to connect with people and will help you connect in the right way with the people in your life. I highly recommend Joseph & Yarnisha for any entrepreneur who wants to fall in love with their dream again and make a difference in the world.”

Kerry MacDonald Management

Does Your Business Meet The Following Criteria?

New Franchisees, Entrepreneurs and business owners dedicated to leaning, improving, and scaling their business quickly.

Let me help you take back control.

We can help! Contact us today and claim your free zero-obligation 30-minute discovery call to discuss your business challenges and growth goals.

What You Get in Your Business Coaching Program

After years of delivery and refinement, here is the formula we have perfected. Your coaching program will be customized for you. It will utilize our exclusive business frameworks to grow and improve every aspect of your company and your performance.

1-on-1 Executive Coaching

Direct access to experienced coaches who have built and scaled multiple businesses. Get personalized guidance tailored to your unique challenges.

One-to-One Business Coaching

Get direct guidance, clarity, and accountability to move your business forward with confidence.

Comprehensive Learning Library

Access our complete library of courses, templates, and resources. Everything you need to master business growth is at your fingertips.

Elite Entrepreneur Community

Access our complete library of courses, templates, and resources. Everything you need to master business growth is at your fingertips.

It’s time to bring the fun back into your business and enjoy the ride. Yes, it is possible!